As London gets more and more expensive, developers have started to look further afield than the traditionally highly desirable areas like the West End, and Mayfair, and into areas previously ignored by many people.
In recent years one of those areas, Shoreditch, has gone from being somewhere most people avoided, thanks to a reputation for crime and being generally run down, to one of the capital's coolest, most desirable areas. It is now home to some of the most exciting restaurants, bars and businesses in the capital.
Developers have started to take advantage of that changing reputation, and are building new sites at a rapid rate in the area.
One of those developments is the Stage, a massive project encompassing shops, bars, restaurants, and housing. It is being developed by Gaillard Homes, in conjunction with Cain Hoy, McCourt, and several other partners. Building will start in April, and according to the developers, will be finished by 2019.
Speaking about the development, Gaillard chief executive Stephen Conway said: “The Stage will provide a world class new destination for London. At its heart will be a new central square, one of the largest public open spaces to be created in the capital, bordered by historic and new buildings providing cafes, restaurants, shops, offices and new homes. For apartment purchasers it offers the best new address in London and an exceptional lifestyle choice and long term investment opportunity.”
Business Insider got hold of some pictures from the developers, and you can check them out below.
The Stage will be built in the Shoreditch district of central London, immediately north of the City of London, east of the Old Street area, and close to Business Insider's UK office. It takes its name from a line in Shakespeare's "As You Like It".
That's because new development will be built on the site of the Curtain Theatre, an Elizabethan theatre used by Shakespeare, discovered three metres below the surface of the building site.
The theatre dates back as far as 1577, and was home to William Shakespeare's Theatre Company. It is thought that both Romeo and Juliet, and Henry V, two of Shakespeare's most well known plays, were first performed at the Curtain.
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